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The Science Behind The 4am Panic And How to Outsmart It

Joerg Kuehn · Apr 28, 2025 · Leave a Comment

It was just after I sent my last newsletter about the book Don’t Believe Everything You Think that I received a beautiful reply from my good friend Mattias Hulting.

Mattias and I met while working together on a tough and highly complex ERP and HR project designed to integrate the former Wella business into P&G across Asia. It was one of those projects full of highs and lows, and I came to admire Mattias’ ability to keep things light while still being deeply thoughtful and sharp.

The note he sent, which shares a very interesting perspective on overthinking during the early morning hours, was so insightful I wanted to share it with you here unedited:

[Read more…] about The Science Behind The 4am Panic And How to Outsmart It

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