Picture an idyllic Brazilian fishing village. Every day the men of the village go out to sea in their boats to catch fish. The sale of the fish provides a decent living, but none of the fishermen are rich. Or are they? Well, that depends on how you define rich. Whilst none of them has a lot of money, no one is getting stressed to the point of becoming ill either.
Over time this charming and peaceful village started to attract tourists, including Jack, an investment banker from New York, who is looking to escape the rat race for a while. One Morning Jack sees a fisherman rowing a small boat towards the shore with quite a good catch of fish aboard. Jack was very impressed and asked the fisherman how long it was to catch so many fish? The fisherman replies, “Oh, just a short while.”
“Then why don’t you stay longer at sea and catch even more?” asked Jack. Without hesitating the fisherman replied: “This is enough to feed my family and give me the money I need.” Jack was puzzled and questioned further: “So, what do you do for the rest of the day?”